The World Trademark Review‘s 2019 listing of the world’s leading trademark professionals describes the firm: "A full-service outfit with intellectual property at its very heart, Betita Cabilao Casuela Sarmiento is a repository of trust for Fortune 500 clients seeking assistance across the trademark lifecycle. A high degree of efficiency defines its approach to trademark work; it has developed an in-house case management system which ensures prosecution proceeds smoothly and all deadlines are met. Enforcement is another area of expertise; the firm is the sole Philippines member of worldwide anti-counterfeiting organisation REACT. Having written up a sizable portion of the country’s IP Code, there is not much that Andre Philippe Betita has not seen in his distinguished 25-year career. Pericles Jose Conrado Casuela is also a cogent choice – he has a particularly deft touch when it comes to IP commercialisation."
Legal 500 also lists the firm as a tier-2 recommended firm for Intellectual Property in the Philippines. In its listing for 2019, Legal 500 describes the firm: "Betita Cabilao Casuela Sarmiento handles various IP matters, including trade mark registration and enforcement, copyright protection and patent registration. The key partners are Andre Betita, John Paul Cabilao, Pericles Casuela and Joseph Sarmiento."